Media & Event Planning
Crossroad is a one-stop solution provider to all its clients’ needs. It offers tailor-made services ranging from pre-operational setup, event activity planning, to comprehensive tactical planning and its integration with available resources. Through its outstanding relationship with the media, Crossroad also helps to build an interactive bridge between its clientele and the media, maximizing its customers’ visibility and media exposure.
Medical Journal Publication
Through the publication of professional journals, Crossroad achieves its aim at cross-disciplinary communication in the biomedical field. At the same time, it provides Chinese readers all over the world with the most innovative and professional knowledge as well as facts and research progress news in the field of biomedicine via its most convenient electronic journals, thus promoting the dissemination and widespread of new knowledge in this field.
Health Care Industry Marketing
By means of knowledge translation tools such as 5S and PDSA cycle, the scientific research evidence is transformed into knowledge that can easily be comprehended by the general public in order to help them overcome the difficulty of understanding medical language and to reduce inconsistency in their behaviors. Using disease areas as the point of departure is our way of establishing the best market positioning for your products.
Consumer and Brand Marketing
Crossroad assists different brands and enterprises with the analysis of the market environment, consumer groups, enterprises and products, highlighting the advantages of the product itself and its market positioning. It works to shape distinctive personality or characteristics of your products or enterprises for an individual image.
Corporate Public Welfare and Social Responsibility
Crossroad is a long-time supporter for private foundations and social welfare groups. Through joint projects and activities, Crossroad helps enterprises connect to social welfare groups and establish their corporate images.
Visual and Animation Integration Design
With the use of multimedia, animation and other video images, Crossroads invokes consumer resonance in response to corporate or brand images through innovative visual communications, which leads to the achievement of the overall marketing objectives.