媒體宣傳溝通企劃
Media & Event Planning

為客戶量身打造全方位的專屬服務,從前置作業安排到活動議題規劃設定,完整的企劃內容與靈活運用的資源整合,為客戶創造極大化曝光聲量。亦透過與媒體之良好關係,為客戶建立媒體整合性互動橋樑。

Crossroad is a one-stop solution provider to all its clients’ needs. It offers tailor-made services ranging from pre-operational setup, event activity planning, to comprehensive tactical planning and its integration with available resources. Through its outstanding relationship with the media, Crossroad also helps to build an interactive bridge between its clientele and the media, maximizing its customers’ visibility and media exposure.

 

 

專業期刊編輯出版
Medical Journal Publication

藉由出版專業性刊物,達到生醫領域跨學門溝通之目的,並同時以最便利的電子期刊形式,將生物醫學領域中,最新穎、專業、正確的知識與研究進展,提供給遍及全球的華語讀者,進而促進此領域新知的傳播與普及。

Through the publication of professional journals, Crossroad achieves its aim at cross-disciplinary communication in the biomedical field. At the same time, it provides Chinese readers all over the world with the most innovative and professional knowledge as well as facts and research progress news in the field of biomedicine via its most convenient electronic journals, thus promoting the dissemination and widespread of new knowledge in this field.

 

 

醫藥專業行銷顧問
Health Care Industry Marketing

藉由知識轉譯的5S及PDSA cycle等工具,將科學研究證據轉化成受眾容易理解的知識,藉以幫助大眾跨越醫學知識的鴻溝,並減少引發行為上的不一致,達到從疾病領域出發,替產品樹立最佳市場定位之方式。

By means of knowledge translation tools such as 5S and PDSA cycle, the scientific research evidence is transformed into knowledge that can easily be comprehended by the general public in order to help them overcome the difficulty of understanding medical language and to reduce inconsistency in their behaviors. Using disease areas as the point of departure is our way of establishing the best market positioning for your products.

 

 

消費與品牌行銷
Consumer and Brand Marketing

協助不同品牌及企業做市場環境、消費群體、企業及產品分析,突顯產品自身優勢與市場定位,塑造產品或企業鮮明個性或特色,樹立形象。

Crossroad assists different brands and enterprises with the analysis of the market environment, consumer groups, enterprises and products, highlighting the advantages of the product itself and its market positioning. It works to shape distinctive personality or characteristics of your products or enterprises for an individual image.

 

 

企業公益與社會責任溝通
Corporate Public Welfare and Social Responsibility

長期支持基金會及相關社會公益團體,並透過合作舉辦活動,協助企業媒合公益團體,建立企業形象。

Crossroad is a long-time supporter for private foundations and social welfare groups. Through joint projects and activities, Crossroad helps enterprises connect to social welfare groups and establish their corporate images.

 

 

視覺暨動畫整合設計
Visual and Animation Integration Design

結合平面多媒體、動畫、影像,以創新多變的視覺溝通方式,使消費者對其企業或品牌形象產生共鳴,進而達成整體行銷目標。

With the use of multimedia, animation and other video images, Crossroads invokes consumer resonance in response to corporate or brand images through innovative visual communications, which leads to the achievement of the overall marketing objectives.